

In light of the lockdown non-events of 2020, it’s easy to see why book trailers and cinematic author videos are the new book launch. Since nobody knows how long the stay-at-home orders and social distancing will last and when we will be able to gather again for book readings by authors touring new works, the traditional book launch events need to be tweaked a little bit and spiced up with some tech. Book trailers have been steadily gaining popularity over the last decade–nowadays they’re a must for authors releasing new works or for those who want to give a marketing boost to their older stuff.