In light of the lockdown non-events of 2020, it’s easy to see why book trailers and cinematic author videos are the new book launch. Since nobody knows how long the stay-at-home orders and social distancing will last and when we will be able to gather again for book readings by authors touring new works, the traditional book launch events need to be tweaked a little bit and spiced up with some tech. Book trailers have been steadily gaining popularity over the last decade–nowadays they’re a must for authors releasing new works or for those who want to give a marketing boost to their older stuff.
The verdict is in, folks. Have we not said it enough? Book trailers are an indispensable tool for evangelizing books to the online world. We’ve compiled a list of 14 book trailers with millions of views with the hope of sharing one valuable insight with our writer friends: book trailers work, period. Shame on writers who haven’t made a little book movie for their story yet–look at these views!
When it comes to book trailers, less is more! After all, if you’re an author, you want to use that trailer across all your social media platforms and in digital ads to tell people about your book. If you’re a reader looking for a new book to read, you want the trailer to capture your interest immediately and make you want to read the book. Animating a book trailer can be a great way to condense the essence of a book into a short clip. Here are some animated book trailers from different genres that get the job done in less than a minute.