You’ve decided to create a book trailer for your book—congrats! But now comes the most important question: how are you going to use it? And how do you make sure your trailer is seen by as many readers and buyers as possible? Here are a few strategies we recommend.
Like movie and television-show trailers, book trailers are designed to make you want more. They don’t necessarily “give spoilers” or tell you the entire story; the best book trailers help you figure out if the featured book is for you, if it’s intriguing, and help you make a decision about buying or borrowing it as soon as possible.