While that began with simple images of book jackets and has progressed through carefully curated images with stacks of books surrounded by related objects, there’s another category of visual content that you shouldn’t ignore: Book trailers. Below are tips every savvy book trailer maker should consider.
You’ve decided to create a book trailer for your book—congrats! But now comes the most important question: how are you going to use it? And how do you make sure your trailer is seen by as many readers and buyers as possible? Here are a few strategies we recommend.