Today we tackle the problem of how to promote your book trailer on Instagram. Contrary to what Madonna said, we live in an immaterial world. A visual world of intangible, ethereal images encased in glass, metal, and plastic boxes. This window to “reality” is also the place where books are bought and sold to the masses. However, there is a step that must come before such transactions can take place. Yes, that step is promoting the book trailer on the internet.
Your book trailers are finally live on YouTube! Now what? Well, if you’ve followed the advice in our recent blog post on how to use your book trailer, people should be watching your trailer! But how do you know if it’s working? What do all those analytics mean, and which numbers should you care about?