Category

Book Marketing Advice

Practical book marketing advice for authors navigating the increasingly visual and video-driven publishing landscape. This section covers everything from how to use BookTok and Instagram Reels to drive book sales, to how to build an author brand through video, to how to time your marketing around a book launch for maximum impact. The advice here is grounded in real experience working with authors across every genre and budget level, from first-time self-published writers to New York Times bestselling authors with major publisher backing. Whether you are trying to figure out where to post your book trailer, how to grow your audience before your launch date, or how to use Amazon’s product video feature to convert browsers into buyers, this section gives you specific and actionable guidance rather than generic marketing platitudes. Updated regularly to reflect what is actually working in the current publishing and social media environment.