That said, trailers aren’t the only way authors can promote books with video. Right now 71% of all online activity involves watching video. Creatives in the publishing and film industries are inventing new ways to reach out to readers. Author videos are just one example. Here’s a look at some of the best author videos online. From bestselling established authors like James Patterson and Anthony Swofford to successful self-published authors, and even legendary rock icons!
A book video maker creates book trailers. Which is usually what comes to mind when authors think of using video to promote their work. However, video is such a versatile medium! Here are ten different ways book trailer creators and authors can use this powerful 21st century marketing tool.