A book video maker creates book trailers. Which is usually what comes to mind when authors think of using video to promote their work. However, video is such a versatile medium! Here are ten different ways book trailer creators and authors can use this powerful 21st century marketing tool.
First on the list is your average book trailer, of course! Slightly more antiquated, these types of book trailers usually consist of stock image slideshows, simple animations, and press blurbs. They’re low budget, but when they’re well-made, like this one is, they tend to get the job done. Typically this is the type of video publishers pay an in-house book video maker to create.
CINEMATIC BOOK TRAILER
Compared with the average book trailer, cinematic book trailers are shot, produced, and edited by professional filmmakers. The differences in the end results are obvious. Cinematic book trailers belong in movie theaters and are often mistaken for movie trailers. For example, Chris R. Moberg’s trailer for Jared Young’s debut novel is so friggin’ good, it won the Jury Award for Excellence in Title Design at SXSW in 2017!
Blurb trailers are mini-trailers that showcase review blurbs. They capture the attention of viewers and incite them to pick up your books. Instead of roll their eyes.
Sizzle reels transform your stories to the big screen. In this example, director Matthieu Ratthe creates a demo scene for Stephen King’s THE TALISMAN using its first chapter. Provided they are produced professionally, sizzle reels are often mistaken for movie scenes and demonstrate the visual potential of a story.
IN SEARCH OF LOST CAUSES – Hamid Dabashi
Perfect for authors of academic texts, non-fiction and fiction alike. Author trailers allow the author to introduce their own works. It gives authors an opportunity to speak directly with readers and offer behind-the-scenes access into the creation of a story.
CUT by Adam Cushman
Book trailers are all about setting the tone of a book. Character trailers introduce readers to key players, allowing for added layers of atmosphere and anticipation. These book videos are great for character-driven stories!
You can probably guess that a Trailergram is an extremely short book trailer, usually only a few seconds long. These videos are structured to capture the short attention spans of Instagrammers scrolling through their feeds.
Books inspire feature-length movies all the time. However, there’s no reason they can’t be adapted into short films. Short films are a particularly good idea for short story collections. They give viewers an inkling of what kind of story they can expect from your book.
Reality show meets book marketing in this unique book trailer style. It’s comedic and gives viewers a laugh. Plus it’s an opportunity for the author to charm potential readers. If viewers like an author, they will likely check out their books.
Further reading: The 9 Most Important YouTube Analytics For Book Trailers